Monday, March 9, 2009

SMS for the estate agent - Focused selling tool, or Legal Minefield?

Have you spotted that regardless of the great number of Realtors in your neighborhood, only a hand full are making huge profits selling real estate? Without regard for who these realtors work for ; GMAC, Century twenty-one, REMax, they are very successful where others in their office are hardly scraping by. What's the secret to their success? First and foremost, it is their approach to marketing themselves and their clients.

* Specialize : regardless of the policy of never turning down a listing or qualified applicant, target specializing on the kind of property that may best suit your performance goals. In addition, if you concentrate on a particular area, folk will recognize your name and be more inclined to trust you with their listing and to arrange their deal.

* Grow and crop your area of geographic specialization : target your selling message on the area of geographic specialization that you have selected. The most successful realtor in my area papers my doorway with her picture each Mon. afternoon. Imagine having at your disposal a means to right away inform house buyers that you have just the property they are on the lookout for. Imagine that you can do this efficiently, in a matter of mins, in any case of the amount of recipients. From the homebuyer's viewpoint, SMS is a convenient way to get info. The most successful realtor in my area papers my doorway with her picture each Mon. afternoon.

Looking at the sales cost of other properties is a good motivator for me to list my home and exploit the capital gains.

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